She has partnered with restaurants, bars, and nightlife venues, designing bold campaigns that amplify brand identity and build lasting brand equity. From crafting transformative strategies for legendary brands such as Johnnie Walker, Hennessy, and Bombay Sapphire to redefining luxury hospitality for Waldorf Astoria Hotels & Resorts, Sumindi has set industry standards for innovation and impact. Her work has earned global accolades, showcasing her masterful ability to fuse the artistry of brand storytelling with the science of consumer psychology and modern marketing technology. She has lived and worked across the US, Europe and Asia.

With a deep understanding of food halls and dining spaces, Sumindi excels in creating experiential platforms that connect brands with audiences. As Global CMO of Time Out Group, she led seven food halls across three continents, including the opening of Time Out Market Dubai in 2021. In her role, she reached over 150 restaurant brands. Her ability to combine creative vision, operational insights and informed customer behavior has made her a trusted advisor to operators seeking to redefine their place in hospitality. Guided by purpose and fueled by innovation, Sumindi continues to set the bar for excellence in the industry.

Recognized as the original pioneer of modern influencer marketing, he coined the term in 1994, revolutionizing brand engagement by leveraging the cultural influence of tastemakers to elevate brands like Grubhub, Food Network, and Perrier. Among his many achievements, Michael created the world’s largest hospitality marketing network, encompassing over 1,600 high-profile restaurants, bars, and clubs to serve the spirits, beer, and tobacco industries, setting a global standard for experiential brand integration.

Michael’s hospitality expertise includes designing, building, and operating over 30 venues across the U.S., including restaurants, food halls, and nightclubs. As Chief Marketing Officer for Sushi By Bou, he propelled the brand’s expansion to 25 units while implementing a comprehensive tech stack with components delivering an impressive 6x ROI. Collaborating with Sumindi Peiris at Time Out, Michael and his agency spearheaded the integration of CRM and loyalty systems alongside one of the largest hospitality influencer programs, redefining audience engagement and retention. Throughout his illustrious career, Michael has crafted iconic campaigns for brands like Coca-Cola, Perrier, and Jack Daniel’s. His unparalleled ability to connect brands with audiences through unforgettable experiences continues to position him as a driving force in marketing and hospitality innovation.

She has partnered with restaurants, bars, and nightlife venues, designing bold campaigns that amplify brand identity and build lasting brand equity. From crafting transformative strategies for legendary brands such as Johnnie Walker, Hennessy, and Bombay Sapphire to redefining luxury hospitality for Waldorf Astoria Hotels & Resorts, Sumindi has set industry standards for innovation and impact. Her work has earned global accolades, showcasing her masterful ability to fuse the artistry of brand storytelling with the science of consumer psychology and modern marketing technology. She has lived and worked across the US, Europe and Asia.

With a deep understanding of food halls and dining spaces, Sumindi excels in creating experiential platforms that connect brands with audiences. As Global CMO of Time Out Group, she led seven food halls across three continents, including the opening of Time Out Market Dubai in 2021. In her role, she reached over 150 restaurant brands. Her ability to combine creative vision, operational insights and informed customer behavior has made her a trusted advisor to operators seeking to redefine their place in hospitality. Guided by purpose and fueled by innovation, Sumindi continues to set the bar for excellence in the industry.

Recognized as the original pioneer of modern influencer marketing, he coined the term in 1994, revolutionizing brand engagement by leveraging the cultural influence of tastemakers to elevate brands like Grubhub, Food Network, and Perrier. Among his many achievements, Michael created the world’s largest hospitality marketing network, encompassing over 1,600 high-profile restaurants, bars, and clubs to serve the spirits, beer, and tobacco industries, setting a global standard for experiential brand integration.

Michael’s hospitality expertise includes designing, building, and operating over 30 venues across the U.S., including restaurants, food halls, and nightclubs. As Chief Marketing Officer for Sushi By Bou, he propelled the brand’s expansion to 25 units while implementing a comprehensive tech stack with components delivering an impressive 6x ROI. Collaborating with Sumindi Peiris at Time Out, Michael and his agency spearheaded the integration of CRM and loyalty systems alongside one of the largest hospitality influencer programs, redefining audience engagement and retention. Throughout his illustrious career, Michael has crafted iconic campaigns for brands like Coca-Cola, Perrier, and Jack Daniel’s. His unparalleled ability to connect brands with audiences through unforgettable experiences continues to position him as a driving force in marketing and hospitality innovation.