Hospitality Marketing Tech 101
THE HOST STAND AGENCY HOSPITALITY MARKETING SANDWICH
A sample selection of the finest meats we use to create marketing tech stacks that attract new customers, fill more tables, increase orders, and uncover hidden revenue!
Our 5-Plate Program is served up with our TASTY TECH STACK SANDWICH,
easily customized for any size marketing appetite.
Here’s a taste of why it’s worth biting into:
- Amps up your digital presence to expand visibility & discovery
- Captures first-party guest data at scale for targeted marketing
- Attracts newbies and turns them into regulars
- Creates conversion from content with automated DM funnels
- Automates scheduling and publishing of content for consistent engagement
- Automates review collection and responses to improve online reputation
- Cut fees for you and your guests with first-party delivery
- Integrates AI throughout the digital side of the guest journey
- Enables concierges and community partners to refer guests for commissions
- Put all those great names you collect to use for emails and texts
THE HOSPITALITY MARKETING TECHNOLOGY LANDSCAPE
Post-pandemic, hospitality tech exploded. Everyone rushed in, startups, legacy players, you name it, each promising smoother ops and throwing in a superficial “marketing module” to check the box. The result? A bloated buffet of fragmented tools, leaving hospitality operators overwhelmed, under-supported, and unsure where to begin.
We knew there had to be a better recipe. So we fixed it. After vetting 600+ platforms: all-in-one suites, niche specialists, and everything in between, we built a smarter, cost-effective way to select and integrate tools. Think of
it as crafting the perfect tech sandwich, a solution that’s easy to digest and, yes, delicious.
Our stack map breaks it down into 10 primary categories, 31 subcategories, and ~50 key marketing functions. Many tools pull double duty or overlap, so stacking wisely is essential for awareness. A well-built stack connects seamlessly with your POS and other operations tools to turn guest data into marketing firepower.
At Host Stand, we know this landscape inside and out. We stay on top of what’s launching, merging, and AI-morphing by the minute, so you don’t have to.
This infographic is just a peek at what’s out there and yes, we’ve got our favorites.
Want a tech stack that actually grows your business?
Let’s talk.
ONLINE VISIBILITY IS THE TO MORE GUESTS & MORE ORDERS
The more platforms and apps your business is accurately listed on, the stronger your Google and AI search rankings.
We leverage software tools to automate and optimize your presence across 100+ platforms
HOST STAND VISIBILITY NETWORK
HOST STAND VISIBILITY NETWORK
Wide visibility is essential. The more places your brand appears, the more likely you are to increase web visits, reservations, orders, and private events.
DOMINATE PLATFORMS & APPS
Your guests are searching across 100+ sites – Google, Apple, Bing, Yelp (GABY), and the “Rest of Network” AKA “RON”. We ensure perfect, consistent listings everywhere, turning searches into reservations and orders.
OWN MARKETPLACES WITH FRESH MENUS
Delivery apps and food marketplaces punish outdated menus. Our automated system keeps your dishes, prices, and photos current everywhere – boosting conversions and preventing lost sales.
WIN AI-POWERED DISCOVERY
AI searches for restaurants are growing (ChatGPT, Gemini, voice assistants). We optimize your structured data so when guests ask, for example, “Best steakhouse near me?” you’re the top recommendation.
FIRST-PARTY DATA
Welcome to 2025, where everyone wants an offer! From fast casual to fine dining, intriguing and crave-worthy promos are the fuel to bring in loyal guests as well as newbies.
Email, texts, and DMs are the cost-effective way to turn guest data into real revenue
Power Up Your Profits – Turn Customer First-Party Data Into a 24/7 Revenue Generator
First-party data is your restaurant’s power supply—we connect all your platforms (POS, reservations, social) to light up your CRM with a steady flow of customer contacts.
This opt-in energy fuels personalized marketing that brightens slow nights, powers loyalty, and keeps your revenue flowing 24/7.
Let’s flip the switch on your marketing potential!
HOST STAND DATA COLLECTION &
FROM OPT-IN TO VIP: GROW GUEST LIFETIME VALUE
In hospitality, first-party opt-in contacts—from curious ‘hand-raisers’ to loyal guests and members—are the backbone of long-term revenue. By engaging them with the right cadence and hyper-targeted offers, businesses can systematically grow each contact’s Lifetime Value (LTV). Over time, these nurtured relationships turn guests into repeat bookers and brand advocates, transforming every contact into a high-value micro profit center.
FROM OPT-IN TO VIP: GROW GUEST LIFETIME VALUE
In hospitality, first-party opt-in contacts—from curious ‘hand-raisers’ to loyal guests and members—are the backbone of long-term revenue. By engaging them with the right cadence and hyper-targeted offers, businesses can systematically grow each contact’s Lifetime Value (LTV). Over time, these nurtured relationships turn guests into repeat bookers and brand advocates, transforming every contact into a high-value micro profit center.
TURN YOUR TECH STACK INTO A
Smarter moves. Sharper decisions. Real results.
Your tech shouldn’t just track the past, it should predict what’s next. With our command center dashboard, you’ll see who’s coming back, what’s driving profits, and when to launch your next big move. We surface the KPIs that matter most, so you can spend smarter, act faster, and increase revenue.
We turn performance data and predictive insights into real-time marketing moves that drive revenue, not just reports
